We think it’s really helpful for companies to review their current
capabilities so that they can compare to competitors and then create a
roadmap for where they need to prioritise for digital transformation.
Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:
Our Digital Excellence capability framework will help you review how effectively your digital marketing is managed across seven key areas:
- A. Your Strategic approach
- B. Evaluation and performance improvement process
- C. Management buy-in to investment in digital marketing
- D. Resourcing and structure for digital including integration
- E. Data and infrastructure or platforms
- F. Integrated customer communications across Paid-Owned-Earned media
- G. Integrated customer experiences across desktop and mobile devices
Very helpful post on digital marketing, thankyou!
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