Improve your Digital marketing strategy with our hub page
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet many companies don't have a digital marketing strategy!
Yet our Managing Digital marketing in 2015 research (a free download) showed that half of companies don't yet have a planned digital marketing strategy:
Digital Marketing Strategy 2015
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework.
This page groups our key recommendations on creating a digital strategy. If you're new to Smart Insights we recommend another free download, our Digital marketing strategy template.
Recommended Resources
Creating plans for digital marketing
At Smart Insights we believe that marketers with the best plans win. The best plans start with a solid framework to make them easy to create and communicate. This planning primer shows our main resources for planning .
Introducing RACE: A practical framework to improve your digital marketing
ARTICLE
Creating a Digital Marketing Plan Fast Start
ARTICLE
RACE Planning Qualification - a comprehensive online marketing course
EXPERT
Free digital marketing plan template
BASIC
Digital marketing strategy guide - 7 Steps to Success
EXPERT
Online marketing benchmark / audit spreadsheet
EXPERT
Digital strategy template toolkit
EXPERT
Digital Marketing Healthcheck
BASIC
An introduction to SOSTAC® planning
ARTICLE
Digital marketing strategy quick guide
Digital marketing strategy success factors
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. But which capabilities are important, which do you need to review?
In our Managing Digital Transformation Guide for Expert members we show these in our capability visual:
Digital Marketing Capabilities Model
A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
Digital marketing strategy definition
A digital marketing strategy is a channel strategy which means that it should...
Be informed by research into customer channel behaviour and marketplace activity = intermediaries, publishers and competitors
Based on objectives for future online and offline channel contribution %
Define and communicate the differentials of the channel to encourage customers to use it,
BUT, need to manage channel integration
So put another way, digital marketing strategy defines how companies should:
Hit our channel leads & sales targets
Budgets for Acquisition, Conversion, Retention & Growth, Service
Communicate benefits of using this channel รข€“ enhance brand
Prioritise audiences targeted through channel
Prioritise products available through channel
Recommended member resources for Digital marketing strategy
Toolkits on Digital marketing strategy
Digital marketing strategy toolkit
Ebooks on Digital marketing strategy
Competitor benchmarking guide
Digital marketing strategy guide
In-depth digital marketing case studies
SOSTAC® Digital Marketing Planning Guide
Online training on Digital marketing strategy
Live Training - watch and download past training
RACE Digital Strategy Qualification
Smart Insights Live Online Training
How to videos on Digital marketing strategy
Creating a Digital Marketing Plan Fast Start
Market analysis - video tutorials
Marketing templates on Digital marketing strategy
Digital marketing plan example
Digital Marketing Plan Workbook
Digital marketing strategy audit
Free digital marketing plan template
Free digital marketing planning infographics
Lifetime Value Spreadsheet
Online Customer Acquisition Plan guide
Online startup business model template
Q1 2015: Online Marketing Statistics Compilation - Adoption and Usage of Digital Platforms
Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
We believe that a digital marketing strategy is essential to take advantage of the growing opportunities from digital marketing, yet many companies don't have a digital marketing strategy!
Yet our Managing Digital marketing in 2015 research (a free download) showed that half of companies don't yet have a planned digital marketing strategy:
Digital Marketing Strategy 2015
An integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in the Smart Insights RACE digital marketing planning framework.
This page groups our key recommendations on creating a digital strategy. If you're new to Smart Insights we recommend another free download, our Digital marketing strategy template.
Recommended Resources
Creating plans for digital marketing
At Smart Insights we believe that marketers with the best plans win. The best plans start with a solid framework to make them easy to create and communicate. This planning primer shows our main resources for planning .
Introducing RACE: A practical framework to improve your digital marketing
ARTICLE
Creating a Digital Marketing Plan Fast Start
ARTICLE
RACE Planning Qualification - a comprehensive online marketing course
EXPERT
Free digital marketing plan template
BASIC
Digital marketing strategy guide - 7 Steps to Success
EXPERT
Online marketing benchmark / audit spreadsheet
EXPERT
Digital strategy template toolkit
EXPERT
Digital Marketing Healthcheck
BASIC
An introduction to SOSTAC® planning
ARTICLE
Digital marketing strategy quick guide
Digital marketing strategy success factors
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
A Digital Marketing Strategy should involve a review to check that all of your capabilities are in place to help your organisation manage all of the digital touchpoints. But which capabilities are important, which do you need to review?
In our Managing Digital Transformation Guide for Expert members we show these in our capability visual:
Digital Marketing Capabilities Model
A successful Digital Strategy should be built on reviewing 7 core capabilities which are strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
Digital marketing strategy definition
A digital marketing strategy is a channel strategy which means that it should...
Be informed by research into customer channel behaviour and marketplace activity = intermediaries, publishers and competitors
Based on objectives for future online and offline channel contribution %
Define and communicate the differentials of the channel to encourage customers to use it,
BUT, need to manage channel integration
So put another way, digital marketing strategy defines how companies should:
Hit our channel leads & sales targets
Budgets for Acquisition, Conversion, Retention & Growth, Service
Communicate benefits of using this channel รข€“ enhance brand
Prioritise audiences targeted through channel
Prioritise products available through channel
Recommended member resources for Digital marketing strategy
Toolkits on Digital marketing strategy
Digital marketing strategy toolkit
Ebooks on Digital marketing strategy
Competitor benchmarking guide
Digital marketing strategy guide
In-depth digital marketing case studies
SOSTAC® Digital Marketing Planning Guide
Online training on Digital marketing strategy
Live Training - watch and download past training
RACE Digital Strategy Qualification
Smart Insights Live Online Training
How to videos on Digital marketing strategy
Creating a Digital Marketing Plan Fast Start
Market analysis - video tutorials
Marketing templates on Digital marketing strategy
Digital marketing plan example
Digital Marketing Plan Workbook
Digital marketing strategy audit
Free digital marketing plan template
Free digital marketing planning infographics
Lifetime Value Spreadsheet
Online Customer Acquisition Plan guide
Online startup business model template
Q1 2015: Online Marketing Statistics Compilation - Adoption and Usage of Digital Platforms
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